This week, we announced a targeted advertising solution that integrates SeaWell Networks’ Spectrum™ IP session delivery controller technology into our SkyVision™ ad insertion platform, as featured in Multichannel News.
Meanwhile, the industry’s response to media consumption trends made its rounds in the press…
Among several outlets to catch the news, TechCrunch noted potential deals between Netflix and cable TV operators to integrate Netflix’s app into newer set-top boxes. The Huffington Post highlighted IPG Media Lab’s “The Second Screen Fallacy” report on how mobile devices create new ways to capture consumers’ attention in the living room, while WIRED discussed Nielsen’s first Twitter TV Ratings, which revealed many of the most tweeted shows are not necessarily those most watched. Of course, Twitter has been busy as The Verge captured how Comcast and Twitter will partner to allow Xfinity customers to change the channel.
Finally, CED Magazine spoke with our own Mark DePietro about our new, exclusive agreement with Sling Media to bring its placeshifting technology to the service provider market through our gateways and third-party licensing.
See you at SCTE, and check back next week for highlights from the show!
