The evolution of content consumption and delivery drove headlines this week, addressing many facets of the industry. Online Video Insider discussed the growing trend of online TV viewing among the “Late Millennial” demographic, which reinforces the importance of a range of services such as TV Everywhere.
Additionally, FierceCable shared a new Digital TV Research report projecting nearly 5 million more pay-TV subscribers will sign up for service in North America by 2020. Separately, MediaPost noted that audience targeting will deliver valuable capabilities that marketers have come to expect as table-stakes in the digital advertising world.
In other news, Advanced Television reported HEVC will be a defining element of both online video delivery and high-resolution content delivery.
Next up on the industry calendar is this year’s NAB Show in Las Vegas. TVNewsCheck highlighted top tech topics sure to be covered throughout the show, including Ultra HD formats like 4K and 8K.
Be sure to check back next week for the latest news.
Young Twentysomethings Watch More TV Online Than Via Cable (March 26) By Daisy Whitney, Online Video Insider: Advertisers and video providers, take note: The younger generation spends more screen time watching online video sources than TV, according to new data from research firm The Diffusion Group.
Pay TV subscribers in North America to grow by 5M, report says (March 25) By Jim Barthold, FierceCable: Doomsayers and apparent trends aside, a report by Digital TV Research said that nearly 5 million more pay-TV subscribers will sign up for service in North America by 2020.
Audience Targeting Changes TV Advertising (March 27) By Mike Welch, MediaPost: The ability to target a specific audience on TV like you would target a specific audience in digital seemed like a fantasy just a few years ago. But today, we hear a lot of buzz around TV audience targeting. Whether it is called “Addressable,” “Audience Targeting” or “Programmatic,” it signals a change in the way TV advertising is being targeted and bought.
HEVC will “transform” AV industry (March 27) By Chris Forrester, Advanced Television: HEVC, the ‘next generation’ video compression codec will be “defining element” of both online video delivery as well as high-resolution content delivery, says a report from IHS Technology.
Top Tech Topics On Tap At The NAB (March 27) By Phil Kurz, TVNewsCheck: This year’s convention and marketplace in Las Vegas will cover a wide range of technology and engineering-related topics, with three of the most important at center stage — the FCC spectrum incentive auction and repack; next-generation digital terrestrial broadcasting; and Ultra HD formats like 4K and 8K.