ARRIS Manifest Delivery Controller (MDC)
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ARRIS Manifest Delivery Controller (MDC)

Video Manifest Manipulator for Ad Insertion and Personalization


ARRIS Manifest Delivery Controller (MDC) is the market-leading Video Manifest Manipulator, a software solution enabling server-side dynamic ad insertion, content personalization and analytics for IP video.

ARRIS MDC enables customers to maximize the revenue from their IP Video services through:

  • Targeted ad insertion down to each individual device
  • Personalized video experiences including blackouts, alternative content, personalized nDVR and Time-Shifted TV playback
  • Real-time bandwidth policy enforcement per device
  • Comprehensive data on consumer behaviors and system performance

Key Features

  • Client-agnostic server-side solution accelerates time to market for new IP services and makes it more difficult for ad blockers to impact impressions
  • Proven scalability to millions of sessions ensures the ability to reach all of your customers now and in the future
  • Field hardened solution with multiple levels of resiliency to increase uptime and maximize revenue
  • Standards compliance and broad interoperability, combined with a server-side architecture, reduces the need for multiple integrations, reduces costs and speeds time to market
  • Converged platform supporting multiple applications in one interoperable solution reduces implementation and maintenance costs
  • Usage data and reporting that delivers rich session data to gain insight into audience patterns


Details for ARRIS Manifest Delivery Controller (MDC)


  • Targeted Dynamic Ad Insertion
  • Video Personalization
    • Blackouts and Alternative Content
    • Personalized TV Playback (nDVR, Pause Live TV and TSTV)
    • Real-time policy enforcement based on content and devices
  • Analytics and Reporting
    • Session and ad telemetry
    • Data visualization tools

Supported Manifest Formats

  • HLS
  • DASH

Deployment models

  • Virtualized software environments (VMWare and Openstack; hosted or on premise)
  • Appliance

Interfaces and Standards

  • Detects SCTE 35 and ESAM markers
  • SCTE 130 and VAST Ad Server Communication
  • Works with any CDN and origin server


A trusted ally, providing expert lifecycle services to help service providers transform how they deliver entertainment and communications. With over 850 technical professionals in over 40 countries, ARRIS Global Services helps service providers grow their business by getting to market faster, reducing operating expenses, streamlining operations and ensuring high service availability. Our specialties are data and video applications and infrastructure, and the consumer experience. We provide lifecycle services to help plan, design, implement and operate integrated solutions for ARRIS and third-party products.

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