Consumers are watching content anywhere, on any IP connected device, over any network. This presents a challenge to Service Providers and content owners to economically deliver their content securily in this complex scenario.
At ARRIS, our mission is to ensure that the delivery of content over IP is accomplished with high flexibility, expandability, and the greatest security. We are proud to offer two content protection options that provide operators workflow and cost efficiencies and allow them to rapidly deploy TV Everywhere services.
DRM (Digital Rights Management) content protection has been redefined to meet the demands of a world where the consumer decides how they want to consume content. Incorporating advanced security features such as client authentication, authorization, tamper protection, and clone detection are necessary to ensure not only that content is protected from piracy but consumers are validated, enhancing revenue streams.
To support this media-embracing customer base, there are two approaches to ensure strong content protection across the multitude of platforms and devices that enable video entertainment.
The first approach is to leverage a singular, studio-approved advanced DRM technology to authenticate, authorize and protect these platforms and devices.
Advantages of using a single DRM technology
- Simplified architecture
- Minimize operational and support costs
- Faster deployment of new TV Everywhere services
In this streamlined scenario, Service Provider costs of encoding, processing, and storing content in multiple formats for multiple devices are minimized and workflows are simplified. Offering secure video streaming and offline playback on these wide range of devices with a singular DRM platform has enabled successful deployments with leading IPTV and OTT operators.
Another, more complex, approach is to support and manage a range of DRM technologies that are native to popular device platforms while augmenting non-native devices with a proven DRM product. This technology would include DRM key generation based on entitlements while serving licenses to client devices, supporting multiple key exchange protocols, and would have a sophisticated policy engine to determine CAS and DRM rules.
Advantages of the ARRIS multi-DRM system
- Leverage support inherent to the device platform
- Manage multiple DRMs within an integrated architecture
- Easily add security solutions in one flexible infrastructure
- Supports a range of DRM technologies including ARRIS SECUREMEDIA®, Google Widevine, Microsoft PlayReady and Apple FairPlay streaming