nDVR is poised to be the next big thing for both viewers and service providers. Leveraging network capabilities to store content remotely, in the cloud, means no more running out of space, no more lost recordings, and new possibilities for multi-content, multiscreen and multi-room experiences.
ARRIS partnered with Videonet to produce a report that discusses the potential of nDVR and the impact it could have on Pay TV. The report also delves into the technical aspects that govern the successful delivery of nDVR, and the implications for advertising and monetization of content.
As the tipping point for any service is consumer demand, we believe that nDVR is ready for the mainstream as evidenced by the results of our recent Consumer Entertainment Index. We saw that 64% of respondents would like an nDVR service to store their entertainment to overcome issues of limited space. For service providers, these results could well be a source of growth and competitive differentiation as a third said they would be prepared to pay for an nDVR service and 62% of those interested in nDVR would willingly be shown a few ads in exchange for a free storage solution to save their content.
Now is the time for service providers, content rights holders and advertisers to collaborate and set the right strategy to give consumers what they want, at the price they are willing to pay. The full report is available here.
If you’re interesting in learning more about our position on nDVR, visit ARRIS at IBC 2014 in Hall 1, Stand D31. (IBC 2014 - September 11-16, Amsterdam).
